The Course explores the reciprocity and the influences between Enterprise and Creativity, between Managerial organization and Innovation and intend to show that the enterprise can often generate more original forms of creativity and that creativity itself requires increasingly complex and articulated managerial and administration models.
The Course uses the quality of the Made in Italy model, of the companies producing beautiful and well made objects, as complementary model to the anglo-saxon one. The contamination between culture of project and entrepreneurial skill renovates the model of manager/designer co-direction focusing on a vision to follow and to communicate. The interdisciplinary program is in direct contact with the productive world of enterprise and companies to define research project themes to explore e to design.
The aim of the course is to create a figure with capability of control and administration of the project, of the production and of the distribution.


Program components

Module n.1: Languages: Contemporary forms of Creativity
Credit Hours: 3.0 Contact Hours: 45

The study of the Contemporary Art , the Languages of Design, the Design Trends, Business and culture, the Media Culture, The rule of Advertising and case studies , the Intercultural Mediation are the areas of this module necessary to understand the typically Italian combination between design culture and entrepreneurial skills.

Module n. 2: Research: Business and Innovation
Credit Hours: 3.0 Contact Hours: 45

Evaluation of the creative value and Product Analysis, Market Analysis, Positioning Analysis, New Markets and production relocation, Innovation entrepreneurship, Innovation processes, Business management, principles of Marketing Management, Local business and global retail are the analysis of product/services, chosen on the basis of their relationship with the comprehensive corporate strategy, the environment and the market.

Module n. 3: Strategy: Corporate Identity
Credit Hours: 3.0 Contact Hours: 45

Product strategy, product design and interactive design, brand strategy and corporate communication, brand equity and advertising communication, strategic value of a brand, brand awareness, corporate reputation and tracking studies, tools for scenario making, media planning, corporate organization, distribution and retail˜all of these are approaches and methods that students can use to comprehend the segment of the market that a particular brand falls into, its origin, and the causes and effects of the performances of those involved in creating it.

Module n. 4: Project: Business Game
Credit Hours: 3.0 Contact Hours: 45

In this module the students learn by analysing the different areas of the Business Game like the Management of Creativity, Briefing the design group and Project of a Product designing a product/service or a line of products in relation to a Corporate Strategy , studying the Strategic Vision and the Project of a new Market , product management, account management, business plan, media management.
An innovative teaching model of workshop that applies a radical vision of the Learning by Doing approach to realise an environment in which the students learn by analysing problems, designing and verifying the solution.

*NB: The fifth module of all semester abroad programs is a 45-hour Italian language course. Students will either take Italian 101 or Italian 102, based on their language abilities


ITALIAN 101 LANGUAGE COURSE
Beginner/Elementary Level Course program

Objectives

After a 45 hours Italian language course students should be able to express themselves in the present and past tense, ask and answer questions about daily life, follow a simple conversation in common situations (in a train, in a café, in a shop, etc.), describe persons and places.

Methodology

In the direct method, the grammar and texts progress in such a way that the teacher can carry out his or her didactic approach directly in Italian, certain of being understood without the aid of translation. The course proceed through mostly communication activities, with conceptual and functional elements of the language gradually introduced. The themes used in the excerpts and reading are always selected in order to support and reflect the gradual learning of the morphosyntactic forms and structures.

Grammatical points covered

The verb to be (essere), this (questo), definite articles, there is and there are (c’è, ci sono)
The verb to have (avere), plural nouns and adjectives, the indefinite article
Regular present tense
Irregular present tense
Demonstrative pronouns and adjectives, comparative, buono, bello, invariable plurals
Simple prepositions
Present perfect (passato prossimo)
Interrogative, ci, superlatives, adverbs of quantity
Reflexive verbs in the present, progressive form
Conversation activities

Situations:

a) Greetings, introductions and identifying oneself
b) Description of common objects and places
c) Explanation of one’s profession, scholastic status, names of the main professions and trades
d) Dialogues and vocabulary relating to cafés and restaurants
e) Description of people and physical features
f) Dialogues and vocabulary relating to markets
g) Vocabulary relating to clothing
h) Street directions, describing the city
Listening comprehension, dictation, summarizing stories


ITALIAN 102 – LANGUAGE COURSE
ADMISSION REQUIREMENT: ITALIAN 101
Intermediate Level Course program

Objectives

After a 45 hours Italian language course students should be capable of using the main grammatical structures, the future tense, the imperfect tense, reflexive and passive forms. The students should be more accurate in the construction of sentences, able to use direct and indirect object pronouns, relative pronouns, impersonal forms … They are therefore able to conduct a conversation on common topics from everyday life (food, travel, sports, etc.) as well as confront more general topics, such as comparing the situation of employment, of education, of study, etc., in Italy with that of their own country.

Methodology

In the direct method, the grammar and texts progress in such a way that the teacher can carry out his or her didactic approach directly in Italian, certain of being understood without the aid of translation. The course proceed through mostly communication activities, with conceptual and functional elements of the language gradually introduced. The themes used in the excerpts and reading are always selected in order to support and reflect the gradual learning of the morphosyntactic forms and structures.

Grammatical points covered

Imperatives, irregular plurals
Simple future tense
Reflexive constructions
Relative pronouns with who (chi)
Imperfect indicative tense
Impersonal si, forms of courtesy, comparatives
Passive constructions
Partitive pronoun ne
Prepositions
Conversation activities

Situations:

a) Arrival in Italy
b) Hobbies and sports
c) Describing everyday activities
d) Trades and professions
e) Trips, vacations, visits
f) Italian cooking
g) Education in Italy
h) Shopping

Excerpts from newspapers and magazines, listening compehension, summarizing stories,dictation.