The aim of the course is to involve the students inside the Jewellery design environment, following the process collection through a series of theoretical and pratical lessons. The course analyses the jewellery market evolution with particular interest to the future trends.

Collection, design concept
Design and Research of a concept, of precious metal, precious stone, colours, accessories, including co-ordination of a personal collection.

Trends/Research
Analysis of the elements that influence jewellery trends: lifestyle, precious metal, precious stone, colours, volumes.

Marketing Communication
Marketing Communication techniques related to jewellery sector, how the companies face the business environment and approach to the global market.

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