In the city of Milan, the course emphasis will move to Italian product design beginning with an historical overview of the objects, spaces, places and sensibility that have helped create “Made in Italy”. A variety of visits to product design showrooms, museum exhibitions and company collections/archives will give you a sense of the roots of Italian design. This course will enable future designers to transform ideas on paper and 3D models into effective multimedia presentations for advanced portfolio development. Studio sessions will focus on documenting visual material in digital format, learning to archive images for utilization in presentations and on the web. A range of Italian companies and their digital-visual identities will be examined so as too to track brand strategies and current market trends. You will also learn how to photograph and optimize the results of 3D model-making work and integrate these into a design presentation for your portfolio. By the end of the course you will have evolved a methodological approach to product design and the relevant representation of individual projects. You will need to bring a digital camera with you.

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