"Made in Italy" design
The true story of Italian brands, from the product to the visual communication
This course presents an innovative way of dealing with the issues of commercial graphic design: starting directly from the product and accompanied by visits to the manufacturing plants of some typical Italian brands. Additionally, students will analyse product histories and their uniqueness in the national and international markets.
The lessons will take students on a journey of experience and emotion which has its roots in the techniques and styles typical of “Made in Italy” and which sets graphic design as the target of a broader research.

DOWNLOAD 4th - 14th JULY SESSION