In an era of hyper-communication, it is necessary to be able to rediscover and cultivate the capacity for simple and original communication. The course values creativity in its essence: the development of taste and critical skills, the objectivity of those who understand technology without being dominated by it. The program trains undergraduates for positions in the graphic design and advertising sectors (graphic designer designer, art director , director, multimedia director , director, web desi- , designer). The approach to communication is global: alongside marketing, theory of mass media and communication, there are courses on visual culture and contemporary arts which enable students to develop their aesthetic sensibility and their cultural approach to design.
Students learn free hand techniques and method and computer aided representation, and create com- communicative solutions for graphic design projects, advertising and digital animation. The program offers an alternative to university courses in this field as it focuses on the development offers of technical design skills and a cultural-critical approach.
Students learn free hand techniques and method and computer aided representation, and create com- communicative solutions for graphic design projects, advertising and digital animation. The program offers an alternative to university courses in this field as it focuses on the development offers of technical design skills and a cultural-critical approach.
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